ECONOMÍA y COMPORTAMIENTO

Fear is one of the six basic emotions of the human being. Financial markets, as a group of human beings, also go through waves of exacerbated fear. In the case of Argentina, the markets, with their extreme fear of Kirchnerism, and as self-fulfilling prophecy, ended up generating the macro conditions that made those who feared so much win. The electoral results in Argentina were a surprise for many, since a triumph of opposition candidate was not predictable, because in the last stage of its last government, executed a painful economic policy, along with a great embezzlement of public funds, whose results have not yet been overcome. However, they won again! What happened is the expression of the complex psychological behavior of Argentine people, marked by a big emotionality in their decision-making process, a vote exercised mainly from the reptilian brain: fear and flight. In Argentine, fear is permanent, its inhabitants are always on the defensive . Everything seems to be go...

Altruism is innate to the human brain, but we have not managed enough to exploit it socially to eliminate unemployment. Government could coordinate "altruistic win-win operations" for the benefit of companies and worker unions. Neoclassical Economics is based on three "false truths". Their models suppose egoistic human beings, with unlimited will and unlimited rationality. None of these three parameters are real, being quite far from the man of flesh and blood. In this way, neoclassical theory, forged at the beginning of the 20th century but still studied in universities, was designed with the assumption that economic behavior that seeks self-interest dominates the motives of altruism and benevolence, surpassing JS Mill's initial idea, who thought that the economist should elaborate his theories "as if the man were egoistic, although he was not completely", but not "knowing that the man is selfish", as it ended up imposing. Altr...

Modern findings about the big power of the unconscious in decision making, connects Economics with the classical postulates of Freud, the father of Psychoanalysis. Sigmund Freud was one of the greatest intellectual figures of the 20th century, an Austrian neurological doctor of Jewish origin. Much of his work remains, to this day, highly controversial, where some academics point to his as a genius, while others highlight his alleged lack of scientific seriousness. Freud tries to give an explanation to the way mind operates , proposing a structure divided into three parts: the id, the ego and the superego. The ID represents the primal impulses and constitutes the engine of human thought and behavior, motivation and our most primitive gratification desires. The SUPEREGO is the part that counteracts the id, representing moral and ethical thoughts. The EGO remains between them, and acts mediating between our primitive needs and our ethical and moral beliefs. The Freudian ...

Los modernos hallazgos sobre el enorme poder del inconsciente en la toma de decisiones económicas, conecta a la Economía con los clásicos postulados de Freud, el padre del Psicoanálisis. El padre del psicoanálisis y una de las mayores figuras intelectuales del siglo XX, Sigmund Freud, fue un médico neurólogo austriaco de origen judío. Gran parte de sus obras siguen siendo, al día de hoy, altamente controvertidas, donde algunos señalan su genialidad, mientras que otros resaltan su presunta falta de seriedad científica. Freud trata de dar una explicación a la forma de operar de la mente, proponiendo una estructura dividida en tres partes: el Ello, el Yo y el Superyó. El Ello representa los impulsos primigenios y constituye el motor del pensamiento y el comportamiento humano, la motivación y nuestros deseos de gratificación más primitivos. El Superyó, es la parte que contrarresta al Ello, representando los pensamientos morales y éticos. El Yo permanece entre ambos, y actúa m...

 Inflação é uma interpretação que nosso modelo mental faz sobre um futuro que percebe negativo. Mas ... e se esse modelo mental mudasse? Lembre-se que o nosso cérebro "acredita em ver" em vez de "ver para acreditar". Rios de tinta foram escritos sobre a questão da inflação nos últimos 70 anos. Eles vão desde a mais para as versões keynesianos mais liberais, todos de alguma forma teorizar sobre como um "aumento sustentado e generalizado dos preços" tal seria gerado. Sem dúvida, a grande maioria das teorias dar um lugar preponderante para o aumento exagerado nos montantes de dinheiro monetária, É por isso que os bancos centrais (sérios) tomam cuidado para não cair nesses excessos. No entanto, esse consenso, essa matriz, não é necessariamente a explicação subjacente da inflação, mas sim a resultante. Resultado do que o leitor vai perguntar? Resultante de nossos modelos mentais, formado a partir de muito jovem, que suportam esta explicação monetarista...

 Le consommateur ne sait pas du tout pourquoi il choisit ce qu'il achète, bien qu'il élabore ensuite des arguments "intelligents" pour se justifier. L'impact sur les sciences économiques. Bien que cela semble difficile à accepter, les décisions économiques sont pratiquement prises avant de prendre conscience, ce qui est l’endroit où les économistes ont toujours pensé que le calcul économique, l’équation rationnelle coûts-avantages. J'ai eu l'occasion de lire d'innombrables articles neuroscientifiques sur le sujet, et tous conviennent que la base limbique (émotionnelle) des décisions économiques est très puissante, y compris le cortex orbitofrontal (qui émettrait le "signal de valeur") et toujours en dessous du niveau de conscience. Le neuroscientifique John-Dylan Haynes (de l'Institut Max Planck en Allemagne), peut-être l'un des plus avancés dans ces domaines, a montré, par la neuroimagerie, que nous avions pratiquement déci...

Inflation is an interpretation that our mental model makes about a future that perceives negative. But ... what if that mental model changed? Remember that the brain "believes to see" and not "see to believe". Rivers of ink have been written on the subject of inflation in the last 70 years. They range from the most liberal versions to the most Keynesian, all in some way theorizing about how such a "sustained and generalized rise in prices" would be generated. Undoubtedly, the vast majority of theories give a preponderant place to the exaggerated increase in the amounts of monetary money, that is why the (serious) central banks take care not to fall into these excesses. However ... this consensus, this matrix, is not necessarily the underlying explanation of inflation, but a resulting one. Result of what the reader will ask? Inflation is the result of our mental models, formed from very young, that support this monetarist explanation of inflation, th...