We live in a hurry, accelerated and induced, looking for ways towards an ideal of well-being that we never reach. Mindfulness as an aid to self-understanding and to make better economic and life decisions.
There is a growing consensus among intellectuals (of all types), of the evident imbalance between the objectives of large companies and the objectives of people. Ordinary people, with their modest "limited rationality", do not seek to maximize their economic benefits, unlike companies, if not their well-being / happiness, but of course ... with paths shaped by the marketing of large corporations. Something fails there, they are paths that do not come together.
As I wrote in "A World of Hurried People" (http://seblaza.blogspot.com/2018/12/a-world-of-people-in-hurry.html), people live in an anxiety induced by the marketing of the big corporations, that exploit our system 1 (quick decisions) via a product differentiation that theoretically will make us happier, but on the contrary, it is making us work many hours, to earn more money, and thus buy those panaceas from happiness, happiness that never ends up consummating, because the necessary money we never reach to cover all those "induced desires". And so ... many people frustrated, anxious, with panic attacks and anxiety disorders, depression, etc.
And although in recent years, companies have emerged that reorient their strategic policies, implementing programs of "B Companies", among others, with the aim of producing in a more responsible way and re investing in society and its workers, the fund solution passes by an internal transformation of the human being, in order to see what can truly achieve welfare in a sustainable way (which is very far from the current induced consumerism), and in that mindfulness can be very useful.
Mindfulness: Mind Relaxing, Innovation & Creativity
The term "mindfulness" suggests preparing the mind to pay full attention to what is happening, what we are doing, and the space in which we are moving. That may seem trivial, except for the fact that we very often deviate from the issue at hand, we get lost in the multitasking and the frenetic daily rhythm. In this way, our mind takes flight, we lose contact with our body and, very soon, we are absorbed in obsessive thoughts about the immediate, what has just happened, seeing everything threatening. And that makes us anxious, accelerated.
Mindfulness helps as an antithetical force of the problem, training the basic human capacity to be fully present, aware of where we are and what we are doing, and not being too reactive for what happens around us in the immediate.
The "full consciousness" is a natural quality that we all have. It is available to us at all times, but only if we take the time to appreciate it. When practicing mindfulness, say the specialists, the art of creating a space for ourselves is practiced: space to think, space to breathe, and in general a space between us and our reactions.
The idea is to take a few minutes a day to quiet our mind, trying to pay attention to the present moment, without judging it. Our mind will wander. As we practice paying attention to what happens in our body and mind in the present moment, we will see that many thoughts arise. Our mind will try to deviate towards something that happened yesterday, to take us out of balance, as a kind of "wandering mind".
But the "wandering mind" is not something to fear, it is part of human nature and provides the key moment for the practice of mindfulness: the piece that researchers believe leads to healthier and more agile brains: the moment we recognize that the mind has wandered. Because if we can notice that our mind has wandered, then we can consciously return it to the present moment. And the more we do this gymnastics, the experts say, the more likely we will be able to do it over and over again.
It is about returning our attention again and again to the present moment, without judgments about our thoughts. Our minds are wired to be carried away by thought. That is why mindfulness is the practice of returning, again and again, to the breath. The sensation of breathing is an anchor to the present moment. And every time we return to our breathing, we reinforce our ability to do it again.
Innovation and creativity are ignited with mindfulness, a fact that is no less important for entrepreneurism in the economy. As we deal with the increasing complexity and uncertainty of our world, mindfulness can lead us to effective, resilient, low-cost responses to problems that are difficult to solve in traditional consciousness planes.
In summary
The key to a better personal and economic well-being goes through a spiritual peace that you have to work to find. The path of emotional marketing, that of large corporations, and their induced consumerism, is probably not the most appropriate. Instead, mindfulness, among other techniques, paves the way we need to reflect deeply on where we want to go, find ourselves ... and see clearly what is really important to get there ... leaving the rest as secondary, separating the straw of wheat.
The context is not going to change, hyperconnectivity and neuromarketing of large corporations will be increasingly powerful ... we are the ones who have to change, to adapt and be happier.
Author: Sebastian Laza
Sebastián Laza is an argentine economist, specialized in the interrelation between Cognitive Neuroscience and Economics. He has published a book about this field: NEUROECONOMICS, THE DISRUPTIVE PATH
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